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Innovation and Entrepreneurship

Innovation and Entrepreneurship

Course Introduction


Drucker suggested that marketing and innovation are two fundamental functions of an organization. Organizations rely on innovations to obtain sustainable development. This course promotes Drucker’s concept of innovation. Through case study and analysis, participants will explore how to develop new services and strategies by innovation.

Teaching Method


Interactive teaching styles incorporating case studies and practical application of Drucker management theories.

Course Objectives


Developing innovative thinking and fostering entrepreneurship of managers systematically, while sharpening their antennas for business opportunities

Target Learners


Executive management or decision-makers of a company; or individuals with management experience

Course Duration


2 Days (14 Hours)

Module Outlines




Learning Objectives

Unit 1
Introduction to Innovation and Entrepreneurship​

Unit 2 
Sources of Innovation ​

Unit 3
Principles of Innovation​

  • What is innovation: Schumpeter’s 5 view points and examples

  • Drucker’s theory on innovation

  • Understanding the importance of innovation and entrepreneurship in management 

  • Identifying the nature of innovation, entrepreneur and entrepreneurship

  • 7 key elements of innovation 

  • 7 sources for innovation

  • Do’s and don’ts of innovation

  • Conditions for successful innovation 

  • Exploring sources of innovation

  • Innovating systematically and purposefully 

  • Break into market with innovation

  • Understanding characteristics of successful enterprises ​

Unit 4
Entrepreneurial Strategies    ​

  • 3 strategies of innovation 

  • Objectives, characteristics, risks and other elements of innovation 

  • Application of various entrepreneurial strategies 

  • Recognizing the risks, advantages and usages of each strategy

Unit 5
The Entrepreneurial Business 

  • 4 elements of enterprise management 

  • Executive’s responsibilities in innovation

  • New types of enterprises

  • Consolidating policies and running of an entrepreneurial business

  • Evaluation of performance of innovation 

  • Finding the organization structure and types of employees that are needed for an enterprise

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